HubSpot features a wide variety of subscription options, including Marketing Hub Starter, Marketing Hub Professional, and Marketing Hub Enterprise. Accordingly, it can be difficult to determine which subscription(s) will provide your company with return on investment.
HubSpot's services benefit companies of all shapes, sizes, and goals. Through their services, HubSpot representatives provide genuine assistance, as opposed to merely upselling. Regardless, it’s important to have a general understanding of the services you'll require and how much they'll cost.
The free CRM is one of HubSpot’s most effective lead generators. Once you see the CRM's capabilities and possibilities, you quickly understand how they'll benefit you and your business.
Let’s take a deep dive into the different subscription tiers.
Marketing Hub Starter
Marketing Hub Starter is the most cost-effective HubSpot subscription. It allows you to track website activity of your prospects, segment them into lists, and send them emails and/or retarget them with ads. Also, this package features several essential content/communication components, including but not limited to:
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Landing Pages
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Ad Management
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Live Chat
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Conversational Chatbots
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Forms
On a month-to-month basis, Marketing Hub Starter has a monthly rate of $50. However, if an annual commitment is made up front, the monthly rate is $45. Furthermore, Marketing Hub Starter allows up to 1,000 free marketing contacts, with additional contacts incurring monthly costs.
Marketing Hub Starter is a solid option for a newer company looking to take its first major step forward.
Marketing Hub Professional
Marketing Hub Professional is one of HubSpot’s most popular packages. It allows you to run A/B testing, access account-based marketing tools, host videos, optimize ads, and build custom reports based on the metrics most valued by you and your company. You'll also have access to a hosted blogging platform, social media scheduling tools, and SEO insights and recommendations.
Marketing Hub Professional includes all Marketing Hub Starter components and then some, including but not limited to:
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Marketing Automation
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Multi-Language Content
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Smart Content & Reporting
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HubSpot Scoring for Contacts and Companies
On a month-to-month basis, Marketing Hub Professional has a monthly rate of $890. However, if an annual commitment is made up front, the monthly rate is $800. Furthermore, Marketing Hub Professional allows up to 2,000 free marketing contacts, with additional contacts incurring monthly costs.
Marketing Hub Professional is a great starting point for small/mid-sized companies looking to move CRMs while streamlining their marketing activity.
Marketing Hub Enterprise
Marketing Hub Enterprise includes all components of both Marketing Hub Starter and Marketing Hub Professional, and so much more. Marketing Hub Enterprise allows for seamless management of your teams and brands. This is largely because the reporting functionality is quite advanced at the enterprise level, providing you with behavioral event triggers and predictive lead scoring.
Marketing Hub Enterprise has a monthly rate of $3,200, with 10,000 free marketing contacts allowed before additional costs are incurred.
Marketing Hub Enterprise is best suited for large companies with many employees requiring HubSpot access.
Marketing Hub Pricing Page
HubSpot’s Marketing Hub pricing page is fully transparent, featuring a slider you can use to determine pricing in accordance with your intended number of contacts, as well as potential add-ons.
While determining the appropriate subscription for you and your business, you must have a thorough understanding of your business needs. Furthermore, it is imperative to clearly communicate those needs to the agency you’re partnering with, or your HubSpot sales rep.
Miller Creek Marketing Helps You Grow with HubSpot
Miller Creek Marketing has worked with various companies to ensure their needs are being met, and that they and aren’t incurring unnecessary costs.
Please contact us if you’re currently evaluating CRM and marketing automation platforms. We’ll gladly help you find a solution in accordance with your budget and business needs!
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