Salesforce has been a popular sales and marketing tool for businesses for quite some time. However, with the ever-changing market dynamics, businesses are shifting from Salesforce to HubSpot CRM, which has proven to be a cost-effective, user-friendly, and powerful sales, marketing, and service tool.
If your business is considering moving from Salesforce to HubSpot CRM, it's important that you understand the process of the migration so that you can ensure a smooth transition for your team. In this blog post, we'll take a comprehensive look at what a successful Salesforce to HubSpot CRM migration entails.
Evaluate Your Salesforce Data
Before migrating your data to HubSpot CRM, it is critical to conduct a thorough evaluation of your existing Salesforce database. You want to make sure that you are only transferring over the data that is useful and accurate. This includes your contacts, deals, tasks, notes, and any other important information that you want to keep. Evaluating the quality of your current data will also help you identify the data you can exclude, and the data that may require additional cleaning and updating.
The time it takes to evaluate the quality of your current CRM data can vary depending on the size and complexity of your data. The process can take a few hours to a few weeks, depending on how much data you have stored and how many different sources you need to pull it from. Some factors that can affect the time it takes include the number of people involved in the evaluation process, the quality and accuracy of the data, and the tools and processes used to analyze and evaluate the data. Nonetheless, this is a crucial step and it shouldn't be rushed.
Export Your Data
Once you've identified what data you want to transfer, you need to export it from Salesforce. This can be done by creating reports or using data export tools. It's important to make sure that you export all of the data that you need and in the correct format. You can manually export all of your data, create reports, or use data export tools.
Map Your Salesforce Data to HubSpot CRM
After exporting your data, the next step is to map your Salesforce data to HubSpot CRM. This means mapping your Salesforce fields to the corresponding HubSpot fields, so that the data can be easily read and transferred while keeping the correct format. An effective mapping process ensures that your data is correctly transferred without data duplication, omissions, or errors.
Migrate Your Data
Once you've mapped your data, it's now time to migrate the data into your HubSpot system. Ensure that all your users are logged out of both Salesforce and HubSpot CRM while you complete the process. In HubSpot, you can either import your data through CSV files, or use the HubSpot provided integration tools. After the migration is complete, take time to verify that all the data has transferred correctly and conduct a final test to ensure everything is working smoothly.
Train Your Team
Once you've migrated your data, it's crucial to train your team on how to use HubSpot CRM. This includes showing them how to navigate through the new system and hubs, pipeline and workflow builds, creating reports and dashboards, how to track their progress, etc. There is so much you can do with HubSpot, it will take some time to get fully acquainted
Review and Optimize
Lastly, it's important to review and optimize your new system. This includes identifying any areas where you can improve your current processes, create new reports, and making sure your team is comfortable using the new system effectively. Taking this extra step will help ensure successful adoption of HubSpot CRM within your organization.
Final Thoughts
Migrating your business from Salesforce to HubSpot has countless benefits, including a user-friendly interface, advanced marketing capabilities, streamlined database management, and a lower cost of ownership. The migration process can seem like a daunting task, but don't worry, we've got you covered! Our team has extensive experience migrating businesses from Salesforce to HubSpot. If you need help, reach out to us for your CRM migration needs. You can also check out our Zoho to HubSpot Migration article.
