HubSpot is a powerful customer relationship management (CRM) platform that enables businesses to build relationships with their customers, track and measure their performance, and gain insights into their customers’ needs. For many small and medium sized businesses, HubSpot is the go-to CRM solution due to its comprehensive features, user-friendly interface, and scalability. Let’s explore why HubSpot is the best CRM for your business.
Robust Features
HubSpot's CRM includes a range of features, such as contact and company management, deal tracking, sales and marketing automation, reporting and analytics, integrations, website design, and more. Businesses can customize the platform to suit their specific needs while maintaining a simple user-interface for users to easily learn the system.
Automation
HubSpot’s CRM has built-in automation capabilities that allow businesses to automate repetitive tasks and streamline their sales and marketing processes, which helps ensure that no potential lead is lost between the shuffle. Features like “smart lists” allow you to segment your contacts into different groups based on criteria such as location, job title, industry, or any other data points you may have about them. You can then create personalized emails for each group based on what they need from your business.
Additionally, you can also set up triggers for when someone takes an action on your website or in your app, they get an automated response from you with tailored messaging.
Integrations
HubSpot’s CRM integrates with over 500 applications including Salesforce, WordPress, Slack, Eventbrite, MailChimp and more! This ensures seamless communication between different platforms and enables you to better understand the customer journey across multiple channels so you can provide a unified experience for them each time they interact with your company. The ability to integrate with other apps through the robust API documentation within HubSpot also makes it easier to track metrics across all departments in one place so everyone has access to the same data and insights at any given time. Check out HubSpot's App Marketplace and find the right integrations for your business!
Analytics
HubSpot's reporting and analytics tool provides businesses with a wealth of data and insights that can be used to make informed decisions and optimize their marketing and sales strategies. Users can easily view their progress in terms of sales conversions, sweat metrics, or website visits as well as see which campaigns are driving the most traffic or generating the most leads and revenue; we call this attribution reporting.
Additionally, users can customize their dashboards by combining different metrics into one report to better understand how changes in one area affect another area of their business. This allows businesses to monitor the most important metrics relevant to achieving their goals. Common metrics include website traffic, traffic source, conversion rates, form submissions, blog views, email engagement, etc.
Customer Support
The resources HubSpot offers are extensive - HubSpot Academy, arguably one of the best resources out there with hundreds of courses on each hub, Sales/Marketing strategies, technical courses, and more. Not to mention, HubSpot's blog is filled with tons of How-To's, Tips and Tricks, industry news and updates, etc. HubSpot's community is so big that there's a forum where HubSpot users of all levels can go to to ask and answer questions, or simply to gain insights and learn new tips about the CRM.
HubSpot's customer service is filled with representative who are always eager to help you solve any issues you might face. They may not know the answer 100% of the time, but they will keep trying to find you a solution. When all else fails, they'll offer alternative solutions as a work around.
Final Thoughts
HubSpot's CRM offers a comprehensive solution for managing customer relationships and gaining insights into their behavior through its powerful automation capabilities, integrations with 500+ apps and robust analytics tools. With its user-friendly interface, top notch customer resources/support, and scalability options, it is no wonder why many businesses choose HubSpot as their go-to CRM solution - making it the perfect choice for companies looking for an effective way to manage customer relations while still staying organized and productive every step of the way!
With the feature set that HubSpot CRM provides its' end users and organizations, we exclusively work alongside businesses that leverage HubSpot as their core CRM platform. If you have questions and need help optimizing your HubSpot, schedule a free consultation with us!
