What Is the Content Hub?
HubSpot's new Content Hub is replacing the CMS Hub, as it will revolutionize the way businesses create and distribute valuable content in an efficient and effective way. It provides a centralized location for managing all content assets, making it easy to organize, publish, and track performance. It consists of all CMS Hub features, new features for creating and managing content, as well as content features from the Marketing Hub.
With the Content Hub, businesses can streamline their content creation process by eliminating the need for multiple tools and platforms. It's an all in one AI-powered Content Marketing software that helps marketers create and manage content that fuels the customer journey.
Whether you're a small business or a large enterprise, the Content Hub is designed to scale with your needs. It provides a user-friendly interface that makes it easy for anyone to create and publish professional-looking content, without the need for technical expertise.
What's New
HubSpot's new Content Hub introduces lots of exciting features and enhancements. Let's take a look:
AI-Powered: Image generation, blog post generation, AI translations
Website Builder: Easily create a new website or microsite using drag and drop no code page editing pre-built or custom themes.
Blog Post Narration: Create audio versions of blog posts to better support content preferences. Tone and voice is customizable.
Brand Voice: Allows marketers to edit and apply your brand voice to existing content and create new content in your brand's unique voice.
Content Remix: Allows you to take a source piece of content and remix it into several other pieces of content, such as landing pages, ads, social posts, audio, images, etc.
Podcasts: Repurpose written content into engaging podcasts.
Content Embed: Easily create content blocks for your WordPress website inside HubSpot, then add them directly from the WordPress Editor.
Content Library: Streamline prospect and customer access to your content with a centralized repository. Require a login to view exclusive digital assets, such as audio files, video files, PDFs, and more.
Content Approvals: Establish content governance for web pages, blog posts, and landing pages with the right approvals and permissions in place.
Pricing Options
HubSpot's Content Hub offers flexible pricing packages to suit the needs of businesses of all sizes. The pricing is based on the number of users and the level of features and support required.
The Starter package is ideal for small businesses or teams who are just getting started with content marketing. It offers basic features such as content planning, creation, and publishing, along with limited analytics capabilities.
The Professional package is designed for growing businesses and includes advanced features such as A/B testing, advanced analytics, and integrations with other HubSpot tools.
For larger enterprises or businesses with more complex content marketing needs, the Enterprise package provides advanced features such as content personalization, multi-language support, and advanced security and compliance features.
There's also The Marketing+ Bundle SKU - purchase both Marketing and Content Hub together for a discounted price (Professional or Enterprise) instead of buying the hubs separately. This bundle is the only complete solution that unties the power of content marketing with the world-class lead generation and marketing automation tools. Together, these hubs will drive revenue with personalized content experiences that attract, convert, and engage in high quality leads. You'll be saving time and increasing efficiencies with content and campaign management with the help of AI, all in one place.
Marketing+ Pro: Was $1,300/Mo, now it's $1,000/Mo
Targeted Content and Campaigns
Custom Automation
Campaign Reporting
Marketing+ Enterprise: Was $5,100/Mo, now it's $3,800/Mo
Advanced Targeting
Advanced Governance
Advanced Marketing and Reporting
Maximizing ROI with Content Hub
HubSpot's Content Hub is a powerful tool for maximizing ROI in content marketing. By centralizing content management and providing comprehensive analytics, the Content Hub enables businesses to track the performance of their content and make data-driven decisions.
With the Content Hub, businesses can identify which types of content are resonating with their audience and driving results. The analytics dashboard provides insights into key metrics such as views, engagement, and conversions, allowing businesses to optimize their content strategy and focus on what works.
Additionally, the Content Hub's integration with other HubSpot tools, such as the CRM and Marketing Hub, allows businesses to leverage customer data and personalize their content. By delivering targeted and relevant content to their audience, businesses can increase engagement and conversions, ultimately driving higher ROI.
Final Thoughts
HubSpot's new Content Hub offers businesses a revolutionary way to streamline their content creation process and maximize ROI in content marketing. With its AI-powered features, easy-to-use interface, and flexible pricing options, the Content Hub is a comprehensive solution for businesses of all sizes. By centralizing content management, providing advanced analytics, and enabling personalized content experiences, the Content Hub empowers businesses to create, publish, and track performance effectively.
If you're looking to enhance your content strategy and drive higher engagement and conversions, the Content Hub is the tool for you. Don't hesitate to reach out for further assistance or schedule a Free Consultation to explore the endless possibilities of the Content Hub.
